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Secure Marketing Partners (SMP)
In 2013, SMP was formed as an independent marketing company subsidiary of Sentinel. SMP is a national marketing organization that provides multiple resources to assist insurance carriers and top independent marketing organizations grow their business lines.
SMP is a separate business unit and builds agent distribution in brokerage, career and direct-to-consumer markets for multiple carriers outside of Sentinel.
SMP has exclusive contracts with three carriers to market their products. Under these contracts, SMP is responsible for building the distribution network for new product lines for each carrier and will receive a product development fee in addition to commission overrides on all sales. SMP also has several non-exclusive contracts with carriers.
Services
Marketing
- Product branding
- Advertising campaigns
- Social media expertise
New Product Development
- Expertise in Life
- Annuity
- Health and Medicare Supplement to assist carriers who want to venture into new markets with innovative products
Expert Actuarial Services
- Complete competitive analysis
- Assistance in product pricing and with reinsurance quota share agreements
Reinsurance
- SMP leverages Sentinel as a direct source willing to participate in reinsurance risk in order to reduce capital strain for partners.
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